Monday, July 09, 2018

If this isn't Big Brother, I don't know what is

In recent years, data companies have harnessed new technology to immediately identify what people are watching on internet-connected TVs, then using that information to send targeted advertisements to other devices in their homes.
Samba TV is one of the bigger companies that track viewer information to make personalized show recommendations. The company said it collected viewing data from 13.5 million smart TVs in the United States, and it has raised $40 million in venture funding from investors including Time Warner, the cable operator Liberty Global and the billionaire Mark Cuban.

Once enabled, Samba TV can track nearly everything that appears on the TV on a second-by-second basis, essentially reading pixels to identify network shows and ads, as well as programs on Netflix and HBO and even video games played on the TV. Samba TV has even offered advertisers the ability to base their targeting on whether people watch conservative or liberal media outlets and which party’s presidential debate they watched.
You would have known all this had you read Samba's 10,000 words of privacy policy and terms of service.

Do you have a "smart TV?"  A smart TV, sometimes referred to as connected TV or hybrid TV, is a television set with integrated Internet and interactive "Web 2.0" features. Relax. I don't know what that means, either.

How to get rid of Samba. They don't want you to, of course.

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