Friday, February 24, 2017

Eliminating the charger cord ripoff

We can make this work.
Remember when a printer cable cost $30 or a phone case cost $40? We saw companies such as Belkin, Griffin, Targus and others sell their products at stores such as Staples, Best Buy, and Apple that were often exorbitantly priced.

The retailers once had so much power that they would take millions of dollars of payments from some of the brands to keep out low-cost competitors. And it was the retailers that played a big part in preventing the printer companies from including the $3 cable with the printer, only so they could make an added profit. 
Well, the tide has turned thanks to a number of factors. First, Amazon has made it easy for smaller, lesser known companies, to sell their products directly to us, while simultaneously making it convenient for us to find and purchase them.
The other factor is that most all of these accessory products were made in China and sold to us with huge markups by the brands that put their names on them, sometimes selling for up to 10 times the cost. As an example, a branded iPhone case selling for $40 might cost just $3 to make and package. They, in turn, would be sold to retailers for $15 and the retailer would charge us $40. 
With a way to reach customers directly, numerous Chinese companies are now developing their own products and offering them for sale on Amazon. So instead of paying $40 for a case or $25 for a cable, we are now able to buy them for a fraction of the price.
Read the rest of the article. However, one caveat: Avoid those products that are exact copies of popular patented products, which are produced by less reputable manufacturers. After all, how reputable is a company that copies others' patented designs?

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